Bloom Whitening Toothpaste, tube and box

Whitening Toothpaste — 120g

Brush day and night, for a brighter smile.

Bloom's whitening formula lifts everyday stains and leaves your mouth genuinely fresh — built for a routine you'll actually keep.

Whitens Teeth

Removes Stains

Fresh Breath

Healthy Gums

Find a Store Near You How to Use

Net weight 120g · Shelf life 3 years · Made for daily use

Whitens Teeth

Helps lift surface stains with regular, everyday brushing.

Removes Stains

Targets everyday marks left behind by food, tea and coffee.

Fresh Breath

A clean menthol finish that lasts well past your morning coffee.

Healthy Gums

A gentle formula suited to daily use, morning and night.

What's Inside

Ingredients

Full ingredient list

Calcium Carbonate, Water, Sorbitol, Glycerin, Sodium Lauryl Sulfate, Cellulose Gum, Sodium Saccharin, Methyl Hydroxybenzoate, Sodium Benzoate, Sodium Dihydrogen Phosphate, Menthol, Flavor.

Good to know: Children under 6 should be supervised while brushing. Use a pea-sized amount to prevent accidental swallowing, and keep out of reach of children under 6 years of age. Store at room temperature, away from direct sunlight. Shelf life: 3 years.

Daily Routine

How to use

1

Brush morning and evening

Or after each meal, to keep on top of stains through the day.
2

Brush for 2–3 minutes

Give every surface — front, back and chewing edges — proper time.
3

Rinse for 1–2 minutes

Spit out fully afterward. Do not swallow.

Brush day and night, for a brighter smile.

Whitens Teeth

Removes Stains

Fresh Breath

Healthy Gums

Ingredients

Full ingredient list

How to use

Brush morning and evening

Brush for 2–3 minutes

Rinse for 1–2 minutes

Complete your routine with the Bloom Toothbrush

Find Bloom near you